Objective
To introduce customers to the all-new Mazda CX-30 and encourage them to book a test drive at their local dealership.
Solution
We knew that the target audience are time poor… so we brought the car to them.
Activating at 5 x airports, we delivered a hands-on experience allowing consumers to ‘kick the tyres’ and get behind the wheel.
Did you know?
Being able to sit behind the wheel substantially increases the chance of securing a car sale. 89% of car buyers stated that a positive test drive “would likely swing a sale”.
